- The Major League Rugby (MLR) has made Genius Sports Group (GSG) the exclusive sports betting partner of the league.
- GSG has been granted official league data and can distribute the data across North America and worldwide.
DALLAS – Major League Rugby (MLR) has announced Genius Sports Group (GSG) is the official sports betting partner of the rugby league.
GSG now has exclusive access to MLR league data with the ability to promote, distribute, and manage worldwide.
This announcement comes just weeks before the 2021 MLR season. This is an exclusive multi-year partnership that will hopefully increase fan engagement with the MLR.
⏳ 10 days until #MLR2021!
Who thinks @SeawolvesRugby will hunt down a third Championship this season? 🏆 And who thinks the title will be claimed by someone new? 🤔
— Major League Rugby (@usmlr) March 10, 2021
With the upcoming MLR season incoming, legal sports betting fans will have new ways to get in on the action.
Genius Sports will be using its best-in-class operation to provide MLR data to sportsbooks worldwide. This will help increase the betting experience for rugby matches.
Both the MLR and GSG have expressed excitement for the partnership. The MLR is hoping the push towards sports betting will bring in new rugby fans and help promote the league.
“We know there is interest in regulated betting on our matches and we have to take proactive measures to safeguard the integrity and transparency of our events,” said George Killebrew, MLR Commissioner. “We have the utmost confidence in Genius Sports Group to manage our data and deliver it to their sportsbook partners, further engaging all fans, old and new.”
GSG has a strong reputation for protecting leagues against sports betting-related corruption. The company operates league data for over 100 leagues worldwide, including the PGA TOUR and English Premier League.
With its strong reputation, it was an easy choice for the MLR to choose Genius Sports as its sports data supplier.
“With former England captain Chris Robshaw and Wallabies legend Adam Ashley-Cooper amongst the confirmed players for the upcoming season, MLR is rapidly establishing itself as a prominent league for rugby fans in North America and globally,” said Mark Locke, CEO of Genius Sports Group. “Our technology, real-time distribution and leading network of sportsbook partners will help to enhance engagement and connect MLR with new audiences worldwide.”
Soon sportsbooks will be providing MLR odds with official league data through Genius Sports Group.
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