- DraftKings and the NFL have expanded their partnership to bring daily fantasy sports (DFS) to Canada.
- The launch in the new market comes just days before Super Bowl 55.
- The goal is to bring Canadian sports fans a unique and enhanced experience.
BOSTON – Popular daily fantasy sports (DFS) and mobile sportsbook DraftKings has expanded on its partnership with the NFL, now offering its DFS products in Canada.
This expansion comes just before Super Bowl 55, hoping to capitalize on the Big Game to see a major boom in activity in the new market.
The full DFS products will be available for Canada sports bettors, with chances to play and win big during Super Bowl Sunday at players fingertips.
Today, @DraftKings and the @NFL reached an agreement to expand the two organizations’ exclusive daily fantasy sports and content relationship to Canada, giving Canadian sports fans a unique and enhanced experience as the NFL season reaches the Big Game. https://t.co/CqB1A1wYJc pic.twitter.com/kIVfipOdPB
— DraftKings News (@DraftKingsNews) February 4, 2021
With the expansion, the DFS operator will allow fans to create their own rosters from players on both teams, then go head to head with one another to win real-world money.
DFS is extremely popular especially surrounding the Super Bowl as it is one of the biggest sporting events of the year. DraftKings saw this as the perfect time to expand into the Canadian Market.
“The relationship we share with the NFL is important for DraftKings to provide customers a great experience,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”
DraftKings leveraging its partnership with the NFL is not surprising. The league has embraced DFS as a way to increase fan engagement and overall improve the football experience.
Extending this experience to Canada is just another step in that process. Canadian officials have shown their excitement as well, seeing the positives in the expansion.
“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL,” said Gavin Kemp, NFL Canada Director of Corporate Partnerships. “As the Official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”
The app is available for download right now for Canadian players. With Super Bowl 55 kicking off this Sunday, February 7 at 6:30 p.m. EST, now is the perfect time for players to build their teams.
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