- NYX was granted both a retail and mobile sports betting license on Wednesday by the Pennsylvania Gaming Control Board.
- The sports wagering company has a worldwide following of fans that engage in sports betting through their platform and now Pennsylvanians will have the option to utilize it themselves.
HARRISBURG, Pa. – NYX, an internet sports betting operator owned by the Scientific Games Corporation was up for license approval in Pennsylvania on Wednesday.
The Pennsylvania Gaming Control Board (PGCB) held their monthly meeting where the Board decided to allow NYX to open a sports betting platform in the Commonwealth.
NYX was acquired by Scientific Games in 2018 and their products have been used for sports wagering applications offered by the company ever since.
The Meeting And What NYX Would Offer
Pennsylvania sports wagering operations are slowly being added to their industry and its businesses have been booming. Some believe they’ll one day be able to compete with New Jersey’s market for the title of the sportsbook mecca of the East Coast.
NYX would bring more options by way of mobile and internet gambling on sporting events for sports bettors in the Keystone State.
These types of online applications for sports betting like that of NYX have been the nationwide leader for handle, typically receiving at least 80% of all activity surrounding the market. NYX’s platform, OpenBet Sportsbook, features a seamless gaming experience for all of its users.
Scientific Games has been able to incorporate this technology across each one of their gambling networks and has seen major success with it.
Engagement in betting on sports matchups has expanded as the deal with NYX in 2018 brought numerous growth opportunities to Scientific Games with NYX’s fanbase and markets on a global scale.
“This strategic and financially compelling acquisition combines NYX’s premier digital gaming and sports betting platforms and expansive distribution network to our own global, industry-leading content, technologies, and digital products and services. NYX ideally positions us to capitalize on the growing online gaming and sports betting markets,” said Kevin Sheehan, Scientific Games’ President and Chief Executive Officer at the time of acquisition.
During Wednesday’s meeting of the PGCB NYX was granted licenses to have both retail and mobile sports betting operations in Pennsylvania in a unanimous vote of approval.
Currently, plans for the sportsbook have only been discussed for their online platforms and applications. But they now have the licensing to open a land-based sportsbook in the Keystone State in addition to their mobile app.
Pennsylvania’s Sports Betting Industry Outlook
With another sports wagering operator available to Pennsylvanians, the market within the Commonwealth has the potential to become an even larger stream of revenue for the economy in Pennsylvania.
The Keystone State has gained millions of dollars in sports betting revenue since 2018 and over a billion dollars in handle from its sports betting industry. Pennsylvania received over $500 million in betting handle just last month.
The addition of NYX and its sports wagering product will allow the Commonwealth to increase the number of players in the area who are fans of the platform, which can only help to increase revenue and handle for Pennsylvania and their economy in a post-COVID-19 environment where more channels for funding are very much needed.
Betting lines for the Pittsburgh Steelers and the Philadelphia Eagles just got more interesting for diehard fans of the teams as they have now been given even more lines to shop by the PGCB through NYX.
News tags: COVID-19 | Kevin Sheehan | NFL | NYX | OpenBet Sportsbook | Pennsylvania | Pennsylvania Gaming Control Board | PGCB | Philadelphia Eagles | Pittsburgh Steelers | Scientific Games | Scientific Games Corporation
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.