- PGA TOUR and PointsBet have signed a multi-year deal making PointBet an official betting operator of the league.
- PointsBet has seen a big growth in golf betting this year, especially with live and in-play betting.
- The company is constantly growing as a US sports betting platform and is now offering 500% more PGA bet types than the industry average.
PONTE VEDRA BEACH, Fla. – The PGA TOUR has announced a multi-year partnership with top global sportsbook operator, PointsBet, on Tuesday.
The content and marketing deal will allow for PointsBet to be an official betting operator of the PGA TOUR along with giving exclusive rights to advertise and create content.
PointsBet will have the right to use TOUR marks, market their brand within the PGA TOUR and its partners’ media platforms, and the ability to create pre-game and post-game wagering video programming and content.
“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”
This year, live betting and in-play wagering on the PGA TOUR generated over half of PointsBet’s golf handle versus the outright round/tournament bets.
PointsBet has also reported golf gaming growth when comparing in-play golf betting June-July of this year to the same months last year. There is a 65% increase in unique bettors, wager count, and total amount of money bet in 2020.
“The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation,” said Johnny Aitken, PointsBet USA CEO. “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”
PointsBet has worked to grow in the US legal sports betting market and is currently licensed in New Jersey, Indiana, Iowa, and waiting to be approved in Louisiana, Kansas, Ohio, West Virginia, and New York.
The impressive growth of PointsBet as a platform also shows as it offers 500% more wager types for PGA TOUR events than the sports betting industry average.
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News tags: Indiana | Iowa | Johnny Aitken | New Jersey | Norb Gambuzza | PGA Tour | PointsBet
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