PointsBet and the Indianapolis Colts have signed a non-exclusive one year deal.

  • PointsBet has announced a one-year partnership with the Indianapolis Colts and become the team’s official sports betting partner.
  • PointsBet Sportsbook Indiana has posted many promotions for Colts fans as the season has started back up.
  • PointsBet has signed a similar deal with the Indiana Pacers and hopes to continue to grow in the Indiana sports betting market.

INDIANAPOLISPointsBet has signed a deal with the Indianapolis Colts to become the official sports betting partner of the franchise.

The one year deal was announced in an email to the IndyStar and the company explained the rights that will come with the agreement. PointsBet now has the ability to use the Colts’ IP, logos, and marks.

The online sports betting company will be the title sponsor of the pregame show called “Colts Ramp Up” for Colts fans. PointsBet will also appear as a sponsor for multiple other digital products for the Colts.

PointsBet chief commercial officer Eric Foote hopes the new direct association with the franchise’s brand could influence Colts fans to become not only players on the platform but also fans of the company.

PointsBet Promotions Offered To Colts Fans

As the NFL season has returned, the legal sports betting company has run promotions for Colts to benefit off of throughout the season.

There have even been no-brainer deals offered on the PointsBet Sportsbook Indiana including a promotion that allows you to win $125 in free bets if Philip Rivers throws for at least 1 yard in the game.

PointsBet promoted a crowd booster promotion on Week 1 where for every 100 bettors that took the Colts, the spread would jump up a point in favor of Indy.

The Indiana sportsbook has continuously posted bonuses exclusively to Indiana sports fans, this partnership with the Colts allows for even more directly targeted marketing to Colts fans.

In The End

PointsBet is looking for a future deal that will last longer and a digital-oriented deal to account for the coronavirus pandemic and its effects. This deal with the Colts is non-exclusive meaning there are other companies that are sponsors or patents on the assets that PointsBet acquired.

Earlier this year PointsBet announced a similar deal with the Indiana Pacers. The company officially launched in this country in January and currently has a platform live in four states and deals located in 12 states.

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