Correction: An earlier version of this story incorrectly stated that theScore’s online sports betting platform was delayed due to their upcoming shareholders’ meeting. LegalSportsBetting was informed by theScore’s head of communications that the betting platform has not experienced any delays as a result of the previously scheduled meeting.
- theScore is slated to change its name to Score Media and Gaming upon shareholder approval in a month.
- The betting app, designed by theScore and operated by Bet.Works LLC, will be the last online skin for Monmouth Park.
- The deal between Monmouth Park and theScore will last for 15 years with the ability to extend the partnership every 5 years.
ATLANTIC CITY, N.J. – Ready to launch their online sports betting platform, theScore is finalizing their arrangements to meet their mid-2019 launch.
The former Canadian media company turned sports betting operator is scheduled to have a shareholders’ meeting discussing the future changes relating to the company. Aside from waiting on approval to change their name to “Score Media and Gaming”, they must also seek licensing approval from the New Jersey Division of Gaming Enforcement.
The shareholders’ meeting will take place near the end of August, according to a press release from the company, and the details about the plans will be included in a circular sent to all of the shareholders.
Score Media And Gaming Sports Betting App
The company announced their partnership with Darby Development LLC in December of last year and will be the final skin for Monmouth Park’s online operations.
The racetrack has also paired with William Hill and Play Sugarhouse, which has earned nearly $7.5 million in revenue since the beginning of the year.
Though the revenue split data has been kept between the two parties, Darby Development and theScore entered into a 15-year contract, where theScore has the ability to extend the contract every five years. The betting platform will be operated by Bet.Works LLC, who reached a multi-year deal agreement with theScore in 2018 as well.
“[Users of theScore are] taking our content, they are taking our data and they are going and betting elsewhere,” said John Levy, founder and CEO of theScore . “We are just going to give them the option of not having to go anywhere, and I think its genius.”
The company has been making this transition into sports betting since their announcement and recently unveiled an addition to their already popular app. A betting information section allows users to sign up for push notifications, which will detail injuries and the movement of betting lines.“
We’ve been looking at this and studying this for a whole bunch of years,” said Levy. “This is not something that just sort of happened… This is in our DNA.”
With the launch, they will be the first media company to take a position in the legal sports betting scene, offering mobile betting to all New Jersey residents and tourists of the Garden State.
Michael began writing as an NBA content writer and has spent time scouting college basketball for Florida State University under Leonard Hamilton and the University of Alabama under Anthony Grant. A graduate of both schools, he covers topics focused on legal sports betting, betting odds, and casino reviews. Michael likes to golf, play basketball, hike, and kayak when not glued to the TV watching NBA games.