- GeoComply has revealed the top sports betting markets during the opening week of the NFL season and Arizona saw the fourth most wagers.
- There were 58.2 million geolocation transactions during Week 1 of the football schedule.
- This NFL opener more than doubled the activity that was seen in 2020.
PHOENIX – Arizona has wasted no time in becoming a powerhouse sports betting market. Based on a report released by GeoComply, Arizona saw the fourth most wagers placed in Week 1 of the NFL season.
GeoComply is a nationwide fraud protection company used by popular sportsbooks like FanDuel and DraftKings to monitor betting transactions and ensure secure experiences for patrons.
Due to the nature of the company, GeoComply has access to the sports betting markets and is able to see how many wagers were placed in each state.
Arizona Early Start
Record breaking legal online sports betting transactions over the first NFL weekend have the illegal bookies reeling!
Arizona quickly becomes the 4th largest market by transactions.
— GeoComply (@GeoComply) September 13, 2021
The Arizona sports betting industry launched over the weekend and has already seen major success. Even with sports gaming increasing across the entire market, Arizona still managed to crack the top 5 in transactions for its debut into the game.
“Preparing for this NFL season has been a process that began before the end of last season, and we expected high volumes, but what we have seen has surprised us nonetheless,” said Lindsay Slader, Managing Director of Gaming for GeoComply. “The level of demand across new markets, such as Arizona, indicates that consumers have long waited for the option to legally place a sports bet.”
New Jersey, Pennsylvania, Michigan, Arizona, and Illinois represented the biggest markets for the first week of NFL betting. Overall, the total betting market has boomed compared to last season.
GeoComply reports that 58.2 million geolocation transactions took place from Thursday, September 9 through 7 PM Sunday, September 12. This is up 126% compared to the 25.8 million transactions during Week 1 of the 2020 NFL season.
New Jersey held 21.4% of the total opening weekend market, Pennsylvania Saw 19.8%, Michigan saw 12.9%, Arizona took in 10.4%, and Illinois saw 8.2% of all wagers.
Future Potential Revenue
Arizona starting its regulated sports betting launch so strong is a good sign for local supporters of the market.
Analysts have already predicted that the Grand Canyon State should be seeing sports betting revenue reach $15.2 million by 2024 and the starting pace of the industry should make that goal a reality.
Arizona hit the ground running early. It will be interesting to see how the market fairs for the remainder of the NFL season.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.