- DraftKings has partnered with Meadowlark Media, forming a new distribution and content relationship.
- The deal will bring the Dan Le Batard Show with Stugotz and Le Batard & Friends network to DraftKings platforms.
- This is the first of its kind content distribution deal in the sports betting industry.
NEW YORK – Sports betting and sports media continue to have a symbiotic relationship as DraftKings strikes a deal with Meadowlark Media.
The new partnership will see the ever-popular The Dan Le Batard Show with Stugotz aired on DraftKings platforms, alongside other Le Batard & Friends Network content.
The content will be distributed through audio, digital, TV, and social channels all while predominantly promoting DraftKings odds and betting trends as well as daily fantasy sports.
This is the first time a legal sports betting operation has curated a content distribution deal of this magnitude. This grows the DraftKings brand within the sports media market.
“John Skipper and Dan Le Batard have established a deep roster of content creators that will continue to expand quality and original programming,” said Jason Robins, CEO, co-founder and chairman, DraftKings. “Our relationship with Meadowlark Media demonstrates DraftKings’ dynamic approach in bringing premium content to skin-in-the-game sports fans through numerous channels.”
The partnership will see DraftKings commission new original content that will be produced and developed by Meadowlark Media.
As a commitment to the sports media market, DraftKings has also recently hired Brian Angiolet to be their Chief Media Officer. Angiolet will oversee all content creation and media strategy and optimize for the best possible products.
Meadowlark Media will be the main contributors to the new content. Starting with the Dan Le Batard products, Meadowlands will develop new shows that will bring sports betting and sports media that much closer.
“We’re thrilled to find a collaborator in DraftKings that shares our vision to grow Dan Le Batard’s already wildly popular network of shows in non-conventional ways,” said John Skipper, Meadowlark CEO . “With the freedom to widely distribute these programs, we’ll be able to reach the largest possible audience and provide incredible content to DraftKings.”
If this partnership ends up being a major success, sports betting fans could expect to see other sportsbooks following in DraftKings’ footsteps, creating an entirely new market of sportsbooks becoming content mediums.
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