- The multi-year agreement gives FanDuel access to real-time official league data and the ability to use MLB trademark materials.
- The MLB has previously signed sports betting partnerships with DraftKings and MGM Resorts International.
- There are currently 11 states with active sportsbooks and several others awaiting launch.
NEW YORK – On Thursday, Major League Baseball and FanDuel announced a multi-year partnership that would make FanDuel an Authorized Gaming Operator of the MLB.
As part of the agreement, FanDuel now has access to official league data and can use MLB trademark logos as well as team logos for both their online and retail sportsbook platforms.
“Now having access to our official sports betting data feeds and MLB brands, we’re looking forward to the creative sports betting and fan experience innovations FanDuel will develop,” said Kenny Gersh, MLB executive vice president of gaming and new business ventures.
The MLB has previously struck similar deals with MGM Resorts and FanDuel rival, DraftKings. Similarly, FanDuel has almost identical partnerships with both the NBA and the NHL.
The value of official league data has proven to be important for sports betting operators because it is primarily used for in-play wagering. According to the press release, live betting accounts for over 50% of FanDuel Sportsbooks business.
“Baseball is one of the most popular sports to bet on and partnering with the MLB allows us to make the betting experience even better for our customers,” said Kip Levin, president and chief operating officer of FanDuel Group.
“With an enhanced betting experience, sports fans are watching more baseball as they have a stake in the game.”
FanDuel now operates both retail sportsbooks and online sports wagering apps in several states with legal sports betting, including Pennsylvania, New Jersey, and New York. Other states such as Indiana and Illinois have legalized the activity and are currently waiting for sportsbooks to launch.
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.