Facebook Watch will stream betting shows produced by Fox Sports.

  • As streaming gains in popularity, television networks are trying to expand their internet presence.
  • In an effort to do this, Fox Sports will now be airing shows on Facebook Watch about the NFL and sports betting information about the games.
  • All of the sports that will be highlighted within the shows being streamed will have a very big emphasis on the sports wagering market.

TALLAHASSEE, Fla. – On Monday, Fox Sports and Facebook Watch announced their intention to create programs exclusive for Facebook centered around sports betting. Viewers will need to stream through Facebook Watch in order to have access to these exclusive shows. The partnership is intended to expand audiences for both companies and wagering on sporting events as it has become a very lucrative market.

Fox Football Sunday, that ironically takes place on Mondays, will now need to be streamed on Facebook for the remainder of the NFL season. The show features some of the best ex-NFL players such as Terry Bradshaw, Howie Long, and Michael Strahan. Viewers will be able to interact and ask these old pros questions during their segments about their thoughts and opinions on the game.

“We’re excited to engage our loyal fans with these exclusive, original interactive shows featuring several of Fox Sports’ most dynamic and recognizable talent,” said David Katz, EVP-Digital, for Fox Sports.

Other interactive shows will include Football Update and The People vs Colin Cowherd. The Cowherd show will be the program most geared toward sports betting, as fans will be able to discuss and vote as the show goes on about which teams they believe will cover the spread the upcoming week. The odds that will be used for picks and discussions will be provided by Fox Bet. Fox Bet is an app owned by the Fox company that provides up to date odds and statistics for sports bettors to use and wager with.

An expansion such as this one will definitely boost not just their ratings, but the profits generated by sportsbooks. With more people watching and gathering a better understanding of how to wager on not just the NFL but other sports, they will be more inclined to place bets which can only make the market for sports wagering that much more profitable.

“Fox Sports has a strong history of innovation on Facebook and we’re excited for this partnership to take those efforts to new heights,” said Rob Shaw, head of league and media sports partnership for Facebook. “By combining some of its top talent with interactive programming produced specifically for Facebook Watch, the network will create new and exciting ways to grow and engage its audience.”

Football will not be the only sport covered by Facebook Watch. They will also be airing data and information about Mexican football, NASCAR, Big East basketball, Premier Boxing Champions, and news from the Professional Bowlers Association. ESPN has also made a deal with the company for even more sports programming and betting information.

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