• OLG has signed a partnership with the NFL just in time for some exciting Super Bowl bets.
  • This exclusive contract will last for at least five years.

TORONTO – Canadian sports bettors have been treated to a new sports betting opportunity just before the Super Bowl happens!

An Exciting New Partnership

On the precipice of Super Bowl 56, Ontario Lottery and Gaming Corporation (OLG) has signed on with the NFL to offer exclusive sports betting options to Canadian residents.

This makes OLG’s PROLINE+ the first bonafide and official Canadian legal sports betting partner of the NFL, and the deal is slated to last for five years.

“We are so excited to announce this partnership given that PROLINE is the only platform for sports bettors in Ontario to place legal, single event wagers and other exciting bets on the Super Bowl at both retail outlets and online at PROLINE+,” says Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “This exciting collaboration with a world-class organization like the NFL creates new sports entertainment experiences that give sports fans all across the province an incredible opportunity to get closer to the sport they love through exclusive, one-of-a-kind gameplay.”

What Does The Partnership Entail?

This new partnership will come with a variety of different benefits and exciting opportunities including a wide array of football content from OLG.CA, and exclusive OLG/PROLINE and NFL events/promotions via land-based locations and PROLINE+.

PROLINE is already offering some interesting Super Bowl 56 props for sports betting in Canada, such as which team will score the longest touchdown, who will be named MVP, and of course, the coin toss.

“As the sports betting landscape continues to evolve, we are excited to partner with OLG in Ontario with the opening of the sports betting market in Canada”, said Gavin Kemp, NFL Director of Corporate Partnerships. “OLG will bring NFL fans in the province a whole new experience in sports gaming entertainment. We look forward to working together to create new responsible and innovative ways for football fans to share in the action of the NFL.”

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