- Buffalo Wild Wings and BetMGM announce a new exclusive sports betting experience.
- When betting on the BetMGM app inside Buffalo Wild Wings, players will have access to exclusive promotions available only while inside one of the restaurants.
- BetMGM will use geolocation technology to apply for the promotions.
ATLANTA – Sports betting fans who like betting on sports while eating wings will have an all-new way to play thanks to the exclusive partnership between BetMGM and Buffalo Wild Wings.
BetMGM will be bringing exclusive betting options and promotions to Buffalo Wild Wings customers in Colorado, New Jersey, Indiana, Iowa, Tennessee, and West Virginia.
Using geolocation technology, the app will be able to tell when a player is in the restaurant and provide promotions and exclusive deals accordingly.
Wings And Sports Betting
Players have been able to partake in legal sports betting in the popular chicken wing franchise for some time. This partnership simply enhances the overall experience.
“Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM” said Rita Patel, Chief Marketing Officer, Buffalo Wild Wings. “As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none.”
In addition to the exclusive promotions, BetMGM is also providing customers with an in-bar challenge. The challenge is called OT Odds Powered by BetMGM and will see specific odds aired on the TV screens in the restaurant.
These exclusive odds will appear randomly and will vary from live in-game betting options to fantasy sports and exclusive betting advice for patrons.
States that offer mobile betting also have access to the new Blazin’ Bets on the BetMGM app. This will see curated boosts, bets, and parlays exclusively available in Buffalo Wild Wings restaurants.
“Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports,” said Matt Prevost, Chief Revenue Officer, BetMGM. “The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this groundbreaking relationship.”
This is a major partnership and is hoping to change the way players bet on sports at restaurants. Buffalo Wild Wings patrons in states with legal sports betting have an all-new way to play.
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Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.