- Score Media and Gaming Inc. have secured deals with both the NBA and in Colorado.
- They will be the NBA’s authorized sports betting operator with their mobile betting app theScore Bet.
- theScore will bring mobile betting to Colorado, which has recently legalized sports betting.
TORONTO – Not many online sports betting operators had a better week than Toronto based digital media company, Score Media and Gaming Inc.
Through their mobile sports betting app theScore Bet, they have managed to become both the authorized sports betting operator for the NBA as well as secured a deal to make them a future mobile sports betting provider in Colorado.
These successes are a huge win for a company in new territory as theScore is the first mobile sports app that was created by a North American media company. These deals help solidify the app that is already hugely popular in New Jersey and Canada.
The National Basketball Association is a big market for sports betting as during the NBA season there are multiple games almost every day.
When speaking on the deal, John Meyers, CEO and Founder of theScore stated “We’re delighted to work with the NBA to create new and exciting sports betting experiences for basketball fans. This collaboration will help us enhance our offering as we work to provide theScore’s highly engaged media app users a best-in-class integrated betting experience.”
NBA’s Senior VP Scott Kaufman-Rose added: “theScore is aligned with the NBA on our mission to create the best possible fan experience.”
With this NBA deal, theScore is looking to dominate the sports betting market and expand its reach across the country.
TheScore continued its deal-making with entering the Colorado sports betting market. Colorado is the second state that theScore has been appointed the mobile sports betting market for, as they created a similar deal with New Jersey in 2018.
With this deal, theScore hopes to bring their innovative sports betting network to multiple states with legal sports betting in the future.
When discussing the Colorado deal, Levy stated “We can’t wait to introduce theScore Bet to fans in Colorado later this year. We’ve already seen exciting early momentum from our mobile sportsbook in our launch state of New Jersey. Now we are focused on its multi-state rollout while driving ongoing product innovations to further strengthen the connection between our media and gaming platforms, leveraging our incredibly powerful and highly-engaged sports app audience.”
There is a lot of optimism for the future of theScore and bringing their sports betting systems to multiple states going forward.
Score Media and Gaming launched theScore in September 2019. Since launch, theScore has grown to be a widely popular sporting app for sports fans and sports bettors alike. The success in New Jersey showcases that integrating their sports app, theScore, with their mobile betting app, theScore Bet, can be a major benefit to their users.
Their Q1 reports show that approximately three-quarters of sports bettors who wagered using theScore Bet came from theScore sports app. This proves their method of integration is a successful approach.
TheScore plans to continue to grow and expand across the country, bringing their sportsbooks to sports bettors all over.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.