- The WNBA and PointsBet have officially partnered, making the sportsbook an Authorized Gaming Operator.
- The partnership is PointsBet’s first deal with a women’s professional sports league.
- This is a multi-year partnership.
NEW YORK – WNBA sports betting fans now have an all-new way to play as the league announces PointsBet as an official Authorized Gaming Operator.
This is a multi-year partnership that will have the sportsbook promote WNBA games and create exclusive promotions and events for legal sports betting fans.
This multi-year deal is PointsBet’s first partnership with a women’s league. It is yet another sign that sports betting continues to expand across multiple leagues.
WNBA Meets PointsBet
— PointsBet Sportsbook (@PointsBetUSA) May 21, 2021
PointsBet moved to work with the WNBA due to its strong digital fanbase. The WNBA is one of the bigger leagues in terms of an online presence.
With this, PointsBet hopes to attract WNBA betting fans to its mobile platforms. The integration between the app and the league will be a major draw for fans.
“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth,” said Johnny Aitken, CEO of PointsBet USA. “The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward. In owning and operating our technology from end to end, PointsBet can innovate our product and personalize our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”
The PointsBet app will receive WNBA sponsorships, brand visibility, and full betting platform integration with the league. PointsBet will also help grow the WNBA’s sports betting landscape.
There will be exclusive betting lines and gaming options will be available with the goal of increasing fan engagement and thusly, pushing the league even further in terms of exposer.
“Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for,” said Cathy Engelbert, WNBA Commissioner . “We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”
The fans can now see all the benefits of this exclusive partnership throughout the WNBA season. This is a major move for the league to reach fans in states with legal sports betting.
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Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.