• Super Bowl betting is expected to increase in total bets placed at online, brick and mortar, and offshore sports betting sites.
  • Roughly $7 billion is projected to be wagered on Super Bowl LIV – a near 13% increase from Super Bowl LIII.
  • Benefits from the legalization of sports betting to the NFL can be measured at $2.3 billion from advertising and other revenue streams.

MIAMI – In a survey conducted by Morning Consult regarding legal Super Bowl betting, more than 26 million American adults are planning to wager on the game.

This equates to nearly 1 out of 10 Americans at the age of 18 or older, who are estimated to bet around $6.8 billion on the NFL’s biggest game: Super Bowl LIV.

In the Super Bowl research, it is believed that about 5 million of those American adults will submit their action through an online sportsbook.

With roughly a half-dozen states offering online sports betting, this 19% increase from last year is proving that legal sports betting is here to stay.

At the brick and mortar sports betting venues around the country, roughly 4 million of that total will also be placing a wager – a 25% increase from last year.

“With 14 operational markets and another seven close behind, Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action,” said Bill Miller, the American Gaming Association’s president and CEO.

However, bettors are also getting in on the Super Bowl betting action through unlicensed means as well. Roughly 1.8 million American adults are projected to place an unlicensed wager – a 19% increase from last year.

With all three of these methods seeing an increase from last year’s study, the NFL has certainly been feeling the effects.

It was estimated that roughly $2.3 billion could be the benefit of the NFL in their support from legal sports betting. As more Americans place wagers on the Super Bowl, the belief was that the ability to incur new revenue streams and increase their advertising sector would be quite easy.

The increase in fan engagement from sports betting has helped the NFL close in on potentially the most-watched Super Bowl of all time. As 52% of Americans are planning to bet on the Kansas City Chiefs, only time will tell if Americans know their nation’s sport or will be waiting to bet on Super Bowl LV.

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