The Boston Celtics, Indiana Pacers, Philadelphia 76ers, and DraftKings have officially announced a multi-year partnership.

  • DraftKings has become an official partner of the Indiana Pacers, the Boston Celtics, and the Philadelphia 76ers.
  • The partnership will allot DraftKings access to the three teams’ official logos, team marks, and other branding options.
  • The partnerships will also make DraftKings the official Daily Fantasy Sports provider for the three teams.

BOSTON – DraftKings has announced an official partnership with three NBA Franchises. Those teams are the Boston Celtics, the Indiana Pacers, and the Philadelphia 76ers.

This deal makes DraftKings the official Daily Fantasy Sports (DFS) provider for the three teams, as well as provides the sportsbook access to the team’s marks, official logos, and other branding related options.

This marks yet another partnership that ingratiates sports betting with the NBA, showing that the league has embraced sports betting as a part of its culture and further cementing the future of the NBA and sports betting.

DraftKings Partnership

Partnering with these three NBA teams is going to be extremely beneficial to both the teams DraftKings.

DraftKings chief business officer Ezra Kucharz expressed the sportsbook’s excitement for the deal and how the partnership will be a way to increase fan engagement and the customers experience.

“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” said Kucharz. “Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”

The Indiana Pacers sports and entertainment president and COO Rick Fuson also expressed severe excitement for the partnership.

“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Fuson. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”

The strategic relationship with the three teams will allow for marketing promotions, integrated DFS and impactful customer experiences like sweepstakes and VIP offers.

The partnerships with these three teams are just another indication of the NBA’s embracement of sports betting and willingness to partner with sports betting outlets.

Earlier in the year the NBA secured a partnership with theScore which saw the sports betting app become an official authorized sports betting operator of the NBA.

The NBA has also recently announced a deal with PointsBet further pushing the NBA in the direction of sports betting.

The future of sports gambling and the NBA looks like a bright one as the NBA has curated over 11 different sports betting partnerships. Now is one of the best times to be an NBA sports bettor.

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